Magnolia Silobration 2023

Project Lead: Katie Jackson

Additional Designers: Sharon Wu

Silobration is Magnolia’s annual homecoming event in Waco, Texas. It’s a vibrant celebration featuring a vendor fair, exclusive events with Chip and Joanna Gaines, live music, scenic grounds tours and more.

We had the privilege of partnering with the Magnolia Network to curate and execute the ad sales client entertainment segment of the weekend. Our mission was to ensure that our clients enjoyed an exceptional and immersive Magnolia brand experience at every turn. We designed a range of print collateral and environmental signage, motion GFX, a custom registration site, and a dedicated app experience.

(No shiplap included.)