Discovery Inc. Upfront 2021/22

Art Director: Brad Wohlgemuth

Design: Katie Jackson, Kat Simao, Christine Lim

In 2021, we were charged with creating a virtual experience for the Discovery Inc. Upfront presentation, replacing what was typically an in-person event. This would be the first year that Discovery would join the other broadcast giants during Upfront week, so our goal was to create an experience that felt impactful, lively, and immersive.

The tagline “Real Brands for Real Life” aimed to highlight Discovery’s unique position in the ad sales marketplace as the king of non-scripted television.

Our team executed the design on all touchpoints of the campaign, including the branding, communications, trade ads, registration and streaming sites, the presentation itself, and a custom shipper full of branded swag.