Girl Meets Farm by Molly Yeh

Project Lead: Katie Jackson

Additional Designers: Kathryn Curtis

We partnered with the Warner Bros. Discovery licensing team to pitch a cookware line for author and Food Network host Molly Yeh. Molly’s recipes are a reflection of both her Jewish-Chinese heritage and her bubbly and colorful personality, and we wanted to make sure our design reflected the same. We included mock-ups for in-store product packaging, sites + social activations, and a suggested style guide.

This pitch led to a successful partnership with Macy’s.