Discovery Inc. Upfront 2019

Art Director: Brad Wohlgemuth

Design: Katie Jackson, Kat Simao, Daiji Kemmochi

In 2019, Discovery Inc. hosted its Upfront presentation roadshow across the U.S., with its first and largest show at the Alice Tully Hall in NYC. Our goal was to position ourselves in the marketplace as a different kind of media company—as strong storytellers creating exceptional value with compelling, real-life content.

Our team expanded this concept with the tagline “Real Brands for Real Life.” We carried this theme throughout the campaign, from invitations and registration to environmental graphics and on-stage visual support.